Tiona Campbell discussed Sophia's Diary, the hugely popular cross platform 'reality' programme. Sophia's Diary is hosted on Bebo, and is the first Internet programme to be carried to UK television.  At its launch on Bebo, Sophia's Diary gained five million hits in two weeks, and on average attracts 1,000 comments from users per day. 

This programme may represent the future of media content delivered online, and embodies a paradigm shift in advertising models and audience input into media content.

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